SoulFriends Content Marketing

The Project: For most of 2020, I had a side hustle as the Content Marketing Lead for SoulFriends, a startup that builds online experiences for writers to strengthen their craft, hit their goals, and find community.

Role: Creative Director, Content Strategist, Marketing Strategy Lead

Activities: For my role at SoulFriends, I led marketing for a series of writing experiences and helped establish the brand. I conceptualized the startup’s social media and content strategy, wrote landing page copy, created social media content, and wrote the newsletter and email marketing. I also developed and led the marketing strategy to drive registrations for the experiences.

Results: The program size grew by nearly 200% in less than one year.

CLIPS