Sustainability Short Takes Campaign

The project: I conceptualized and executed this video campaign to promote the BSR Conference, the leading conference on sustainable business, in 2018. My strategy was to raise BSR’s visibility on popular topics within the sustainability field—as well as BSR’s key messages—that the conference theme and program would cover to engage audiences in a meaningful way. This campaign also extended beyond that event and built the foundation of the organization’s video marketing strategy.

My Role: Project Manager, Content Lead, Social Media Lead

Activities: For this project, I conceptualized the video topics, selected featured experts, wrote scripts and art direction, coordinated filming, and edited the videos. I also led the strategy for deploying them across our marketing channels, including segmented email and paid social media, to drive engagement and awareness.

Results: These videos increased traffic to the BSR Conference website, increased engagement rates on social media platforms, and established organization’s video production practice.

CLIPS